Brand audit and rebranding

EDC is a semi-government company operating under Emirates Post Group that offers top-notch solutions and services to organizations in the Middle East Region across many sectors.

We worked closely with the management to transform their brand positioning from a document management center to a digital transformation solutions provider in the Middle East.

The project included conducting a complete brand audit, improving the brand identity, technical content writing in Arabic and English, website design and development, and more.

Challenges

• EDC has been growing fast and adding new departments and services without considering the brand'sequal expansion in the level when it comes to brand awareness and services presentation methods.

• The company didn't have a unified message and offering when communicating with clients, whichmakes the brand look disconnected.

• Digital marketing efforts are limited to sales representatives without brand marketing consideration.

• Most of the brand’s identity, visual content, brand guidelines is limited and doesn’t leave room for brandvisual expansion.

Solution

• Conduct a comprehensive audit of EDC's brand and services to assess its current status.

• Develop a strategic plan for brand repositioning.

• Shift customer perception of EDC from a well-known printing press to a leader in tech solutions across the Middle East.

• Redesign and develop the company's website.

• Create tailored sales presentations for each service offered.

• Produce individual service videos aimed at boosting sales.

• Write content in both Arabic and English that aligns with the elevated brand positioning.

Impact

• Rebranding as a Tech Leader: Shifting market perception from printing to cutting-edge tech solutions.

• Enhanced Digital Presence: Revamping the website to reflect EDC's new tech-focused identity.

• Tailored Marketing Tools: Developing service-specific presentations and videos to effectively showcase tech offerings.

• Bilingual Content Strategy: Crafting content in Arabic and English to align with the elevated brand and reach a broader audience.